In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.
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Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.
Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.
| Maria Iu
Marketers will be able to measure their YouTube campaigns against other channels.
At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.