The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.
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The three digital advertising companies reported ad revenue growth of 11-26%.
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After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
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Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.