After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
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Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
Google’s EMEA president Matt Brittin speaks to Omar Oakes about its approach to AI and how it’s being discussed with advertisers, publishers and media agencies.
Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.
It’s been a quiet week in AI but don’t worry: tech reporter Ahmed Elkady has you covered with this weekly summary of what’s happening and why it matters.