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ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
The ongoing regulatory and legislative actions in the US, EU and UK could transform the digital industry. Movement for an Open Web rounds up the latest and explains what you can do.
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier.
As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.