Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.
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At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.
Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.
That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.
A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.
ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.