We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.
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While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Murdoch and Fox News have been discredited by the humiliating size of Fox’s settlement and the scale of damaging information that has already made its way into the public domain, writes Raymond Snoddy.
The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.
My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.