In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
More Trust articles
In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
At Newsworks’ ‘Trust: More Than a Feeling’ conference, new data showed that trust is now a top factor influencing brand success.
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.
The media investment group has partnered with Internews to support the re-investment of media budgets in credible news publishers.
In brief: DoubleVerify has hailed a new product as the industry’s “first-ever scalable solution to verify viewability on Connected TV”.
Mirror editor-in-chief Alison Phillips explains what trust actually means, not just for journalism, but the entire media industry.