In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
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While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.
At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.
The “Wales To The World” campaign by Cymru Wales proved to be the big winner last night at the World Media Awards as they scooped the Grand Prix. Elsewhere, WMG CEO Belinda Barker stressed the importance of journalism.