There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.
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The “Wales To The World” campaign by Cymru Wales proved to be the big winner last night at the World Media Awards as they scooped the Grand Prix. Elsewhere, WMG CEO Belinda Barker stressed the importance of journalism.
Until recently, the regulator was sitting on its hands when it should have been active in punishing sitting Conservative politicians for hosting GB News and TalkTV programmes.
The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.
In brief: Senators in France have called on the government to suspend TikTok in France if the social network does not clarify the nature of its links with the Chinese authorities
Whether Topics API will really protect users’ privacy is hotly debated.
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.