Whether Topics API will really protect users’ privacy is hotly debated.
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As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Murdoch and Fox News have been discredited by the humiliating size of Fox’s settlement and the scale of damaging information that has already made its way into the public domain, writes Raymond Snoddy.