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Champions League football, a selection of drama and the omnipresent Britain’s Got Talent drew the biggest audiences in April.

Last night saw BBC One bring a procession of misery and grim histrionics to teatime viewers as the haggard and long-suffering characters in EastEnders (8pm) hit terrifying lows as the show peaked to new heights.

There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.

With the bones of last week’s kill well and truly picked, the third episode saw a slight panic set in across the camp as bellies shrunk, tempers swelled and one man-child lost his mind a bit.

From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.

The transaction, which is pending approval, will create a formidable content distribution leader across mobile, video and broadband platforms as AT&T gains access to DirecTV’s 40 million subscribers.

Saturday afternoon brought a sense of occasion for many football fans across the UK as the final of the 133rd season of the FA Cup wrapped up as many were basking in the sunshine.

After opening with 2.5 million viewers, the latest reality contest to take The Great British Bake Off format a step too far, saw the audience trickle away over the following thrilling weeks.

Coast Australia (BBC Two, 9pm) featured landscapes so vast and epic it makes you wonder why they even bothered with the UK in the first place.

The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed “BT Sport neck and neck with Sky at 25 per cent.”