New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
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An audience of 4 million viewers watched as Peter Capaldi’s Cardinal Richelieu turned the pantomime theatrics all the way up, resulting in an 18% share and failing to fend off Endeavour.
The seven shareholders in YouView will continue to invest in the platform for another five years, however financial contributions are set to see significant cuts.
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.
Not only were viewers treated to the usual double helping of Emmerdale on ITV but fans of downtrodden ‘everyday’ East End folk were also presented with two cheery episodes revolving around the funeral of a heroin addict.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
Jonathan Creek, Top Gear and the Six Nations rugby all proved to be big hits in February’s TV calendar.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Last night saw Brooks and Hawkins uncover the body of a dead policeman a car at the bottom of the Thames that was somehow connected to the Brixton riots – so someone’s doing a bang-up job at localisation, then.