The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
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The third episode of the thrilling expose saw Wallace once again snoop around various supermarkets in his typically feigned authoritative manner, sharing with viewers many startling revelations.
Four out of five UK Smart TV owners have enabled their device to connect to the internet, the latest research from Ofcom shows.
Drawing on assumption and speculation, the confident drama decided that caution be dammed and pretty much filled in all the blanks that so many have spent decades pondering over.
Speaking at the UBS Annual Global Media and Communications Conference, Poltrack spoke about Facebook’s recent development of its own measurement tool to cover conversations about television.
As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.
Tuesday brought a limited selection of evening programming from ITV, with live football taking up much of the broadcaster’s schedule.
Monday evening’s schedule brought a luminous break from the gloom and doom of a fresh week, with ITV providing two hours and 35 minutes of star jumps, jazz hands and back flips on The Royal Variety Performance (7:30pm).
This past weekend finally brought ITV’s winter ratings spectacular I’m a Celebrity…Get Me Out of Here! to a close, with the reality competition ending a highly successful run in a fairly impressive fashion.
In a bid to strengthen its free HD offering, Freesat has today confirmed the launch of five new BBC high definition channels and a new HD genre in the New Year.