More Tv articles

The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains…

The latest Freesat figures indicate strong growth for the free TV platform – adding to more UK households this year than both Sky and Virgin Media combined.

Last night saw MasterChef (BBC One, 9pm) make another valiant effort to wrap the current series up but failed to actually get rid of any contestants.

Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.

After reporting a strong financial year – surpassing revenue of £5.3 million with a fivefold increase in weekly on-demand downloads – Sky will be creating 550 new jobs to match the corporation’s rapid growth.

In what is being described as a major milestone for the industry, Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings that will measure audiences for TV content viewed online.

After seven long weeks and 21 episodes of competitive cooking and countless ‘journeys’, Tuesday night finally brought exhausted viewers a promise of the closure with MasterChef: The Final Three (BBC One, 9pm).

Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?

LG Electronics is to become the world’s first company to offer a curved screen TV – initially available in South Korea for a price of £8,725.

The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.