A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
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Scientifically proven by a team of experts to be simply the worst day of the week, Tuesday received an ITV-administered shot of excitement as the broadcaster chose to fill its hour long prime time slot with slow-motion shots of dogs running and jumping with long jets of saliva flying everywhere on The Secret Life of Dogs (ITV, 9pm).
Despite signing up a million BT Sport subscribers, just 23,000 are new customers, with most subscriptions coming from existing accounts.
Once again ITV saw a chance to capture Monday’s already physically and emotionally fraught audiences and beat them into gentle submission with the manipulative and contrived hit show Long Lost Family (9pm).
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.
The penultimate episode of the theatrical retelling of history, The White Queen (BBC One, 9pm) brought in 3.2 million viewers who tuned in for some political wrangling and rumpy pumpy by candlelight.
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.
Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.