“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”
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ITV1 secured the prime time slot last night with the third episode of I’m a Celebrity peaking with 8.4 million viewers.
Following on the heels of the three recently announced deals by Netflix, LOVEFiLM has announced that they have signed a major film distribution agreement with Warner Bros.
Another day, another Netflix UK and Ireland deal, this time partnering with Miramax films for its launch.
Broadband provider TalkTalk is to launch an in-house trial of YouView in early 2012.
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.
Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.
Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
ITV1 banked the top three programme spots in October with the all-new X Factor line-up and the second series of Downton Abbey.