WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
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ITV1’s I’m a Celebrity… Get Me Out of Here! Coming Out show attracted over six million viewers in the all-important prime-time slot last night.
ITV1’s X Factor results show, which saw Misha B leave the competition, attracted a high of more than 11.2 million viewers last night.
Sky is expected to launch a wholesale fibre broadband offering in the next few months, according to Bank of America Merrill Lynch (BoAML).
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook SoLoMo Photo, vertical stacks and Cyber Monday…
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Emmerdale’s hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.
Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.
Video-on-Demand provider FilmFlex has announced it’s set to move into providing television content for the first time next year, according to chief executive Jeff Henry.