Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
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BBC One’s Silk attracted more than 4.9 million viewers last night to claim the 9pm to 10pm peak-hour ratings.
ITV1’s popular dating series Take Me Out ended on a high of 5.5 million peak viewers on Saturday night, securing the all-important prime time ratings.
There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky’s content investment and innovation record, and get in a dig or two at the competition.
The Sunday night TV schedule proved to be a hit for ITV1 during January, with a peak run of Dancing on Ice, Wild at Heart and the Dancing on Ice Skate Off.
ITV1’s coverage of the UEFA Champions League live goalless draw between Chelsea and FC Copenhagen attracted a high of more than 4.5 million viewers at 9pm last night.
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
Closer camera positioning and a change of angle have increased Britain’s first paid for product placement visibility.
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.