3D TV will “struggle” to gain traction in the mainstream UK television market, according to a report by Informa Telecoms & Media.
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Google has acquired DVR software and set-top box maker SageTV, in order to expand the capability of Google TV.
The BBC has launched an app to deliver the corporation’s news content to Samsung televisions.
On 28 February, ITV made news with Britain’s first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef’s kitchen featured on the This Morning show.
The cardinal sin of advertising was committed last night – when Lord Sugar’s would-bes tried to convince press director Dom Williams that he should pay rate card for launch issue ads. Well, in fact they didn’t try very hard – it seemed like they just stood there… intransigent in all senses… and bonkers! As usual.
Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.
Ahead of Wimbledon next week, Alice Dunn, marketing executive at Kantar Media, looks at the coupling between tennis-followers and potential 3D consumers…
In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…
“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.