In one of the more feisty and open debates heard on the subject, CRR continued to divide industry opinion at yesterday’s TV Summit, although with the ITV CEO Adam Crozier’s final words on the subject, delegates may have left the event thinking that a change may not be too far away.
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In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”
Even before the panel discussions got under way at the MediaTel Group TV Summit this morning, there was surprising news for the 160 senior delegates to take in.
David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
ITV1’s I’m a Celebrity… Get Me Out of Here! secured the all-important peak-hour ratings once again last night with a high of 9.4 million viewers.
Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
ITV1’s X Factor continued to dominate the weekend ratings, although BBC One’s Strictly Come Dancing is quickly closing the gap on the Saturday night top spot.
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.