At BARB’s “Bigger Picture” event this morning, Bjarne Thelin, chief executive of BARB, appealed for more involvement from across the television and advertising industries in order to develop the potential of television measurement, and facilitate the coordinated use of additional data and so keep the measurement of television together – creating ‘the bigger picture’.
Showing 4821-4830 of 8,374
More Tv articles
A pub landlady has won the latest stage of her fight to air Premier League games using a foreign TV decoder.
Greg Grimmer wonders whether TV is actually more imbecilic than ever…
Channel 5 enjoyed a significant increase in total revenues in August – up 38.9% year on year.
BBC One’s Strictly Come Dancing returned to the weekend line-up with a peak audience of 8.5 million viewers.
NMG has released its latest product placement research, using Sky One’s Trollied as case study to demonstrate the “naivety from broadcasters and producers as to what can be sold as product placement – and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market”.
Raymond Snoddy says there is one small worm in the bud when it comes to cable networks all over both Europe and the US; while revenues are holding up reasonably well – and even continuing to rise despite the recession – subscriber numbers are being hit… Almost everywhere competition to cable is becoming more intense!
BBC One secured the highest ratings all evening yesterday with Eastenders, Holby City and The Body Farm.
BSkyB and YouView will find it difficult to match TiVo, according to a new report by investment bank Morgan Stanley.
As broadband subscriptions continue to grow in the EU27, Point Topic has today announced analysis on how many subscribers there will be and how many will take an IPTV service as well. According to the leading global broadband analyst firm, IPTV is set to treble by 2020.