NMG has released its latest product placement research, using Sky One’s Trollied as case study to demonstrate the “naivety from broadcasters and producers as to what can be sold as product placement – and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market”.
Showing 4871-4880 of 8,419
More Tv articles
Raymond Snoddy says there is one small worm in the bud when it comes to cable networks all over both Europe and the US; while revenues are holding up reasonably well – and even continuing to rise despite the recession – subscriber numbers are being hit… Almost everywhere competition to cable is becoming more intense!
BBC One secured the highest ratings all evening yesterday with Eastenders, Holby City and The Body Farm.
BSkyB and YouView will find it difficult to match TiVo, according to a new report by investment bank Morgan Stanley.
As broadband subscriptions continue to grow in the EU27, Point Topic has today announced analysis on how many subscribers there will be and how many will take an IPTV service as well. According to the leading global broadband analyst firm, IPTV is set to treble by 2020.
Continuing a theme from my last but one piece (Has TV been Googled?), where I criticised government and regulators for constantly snipping at and limiting the creative industries in the UK, we now have a two-pronged assault on children’s television…
Further panellists have been announced for MediaTel Group’s Connected TV Experience on October 11-12.
ITV1’s The X Factor attracts more than 11.3 million peak viewers this weekend and TOWIE returns to our screens with its highest ratings yet – 1.6 million viewers for ITV2.
Billy Connolly’s Route 66 claimed the peak-hour ratings last night with an audience of 4.7 million viewers.The second episode in the four-part series attracted more than 4.4 million average viewers and a 19.5% audience share during the 9pm to 10pm slot.In the pre-watershed slot, Emmerdale reached a high of 6.4 million viewers at 8pm, while… Continue reading TV Overnights: ITV wins a prime time ratings run
US service provider Verizon has just launched free apps that allow customers access to its video-on-demand service ‘Flex View’ anywhere they like to their iOS devices, including iPhone’s and iPad’s.