Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
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Raymond Snoddy says “the Lords Select Committee might come out with a clarion call to abolish CRR but I doubt it; the CC will not wish to re-open the can of worms anytime soon; and while the idea of a wide-ranging investigation into all the dark workings of the advertising business is superficially attractive it is difficult to find anybody who actually wants such a cumbersome and time-consuming thing to happen.”
ITV1’s popular I’m a Celebrity… Get Me Out of Here! secured the all-important peak audience during the prime time slot last night with a high of more than 9.1 million viewers.
Adam Crozier’s calm candour certainly won over delegates at MediaTel Group’s TV Summit last week.
See the highlights from what was Adam Crozier’s first session in front of a substantial audience of media executives since he took up the challenge of turning ITV around
ITV1’s I’m a Celebrity… Get Me Out of Here! attracted a peak audience of more than 9.6 million viewers during the all-important peak hour last night.
The BBC is set to launch a ‘Live Plus 7’ system to supplement traditional TV overnight figures.
ITV1’s X Factor dominated the weekend ratings once again but saw a slight dent in its viewing figures, which were down half a million on last week’s peak audience.
Richard Desmond will “create profitability [at Channel 5] where Dawn Airey couldn’t”, according to Phil Georgiadis, chairman and chief executive at Walker Media.
The art of predicting what is going to happen to television advertising revenue may be more difficult than ever, but that did not stop the panel at MediaTel’s TV Summit from trying.