Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
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With the Virgin Media TiVo box hitting 50,000 users, the media owner has released its latest entertainment trends report, revealing the viewing habits of all its digital TV customers.
From autumn 2011, Virgin Media customers will be able to access Sky on-demand content via their Virgin set top box.
Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.
Raymond Snoddy: The seven-year Grand Prix deal may be messy and less than ideal but it is the clearest indication so far of what a 20% cut in revenues will mean in reality for the BBC…
The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.
Jim Marshall on TV’s renewed fashionista status – something which TV’s Thinkbox, more user friendly sales teams, and the new management team at ITV should get credit for.
A new series of blogs about the broadcast industry, narrated by David Brennan…
BSkyB has reported pre-tax profits of £1 billion in the year to the end of June, as the company announced a £750 million share buy-back to appease investors following News Corporation’s failed attempt to take full control of the satellite broadcaster.
Channel 5 enjoyed the best results once again in June, with revenues up 26% on last year.