NMG Product Placement’s ‘The Value Report’ compares ITV’s product placement evaluation methodologies with accepted norms in the USA and UK.
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BBC One’s new prime time drama Candy Cabs started on a high of more than 5.5 million viewers last night.
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
BBC One’s Waking the Dead walked away with more than 5.5 million viewers to claim the all-important 9pm to 10pm top spot last night.
The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?
Lewis made a comeback to ITV1 this weekend with a peak audience of more than 6.2 million viewers.
The penultimate episode of ITV1’s latest prime time drama Monroe peaked with almost 5 million viewers during last night’s 9pm to 10pm slot.
Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”
Panasonic is set to push a new universal standard for 3D viewing, according to Advanced Television.
US ad spend will make a slow recovery this year, rising 1%, according to eMarketer.