Two-screen viewing has caused quite a stir on Newsline this week following Simon Andrews recent Mobile Fix article.
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The future of TV will focus on “three potent forces” – consumers, advertisers and content owners, according to Hulu.
BBC One’s new eight-part series Outcasts claimed the all-important peak-hour ratings with a high of more than 4.8 million viewers last night.
A high of more than 6.1 million viewers tuned in to Saturday night’s Match of the Day to see the 41 goals scored in the Premier League – the most goals scored on a Saturday in Premier League history (since it was established in 1992).
In response to Tess Alp’s comment – The potential for TV + mobile is something to celebrate not an excuse to carp – Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath’s work to support his original point.
In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
ITV1’s new five part drama Marchlands started on a high of 6.2 million viewers last night.
December was a good month for television, with an impressive set of viewing figures and increased revenues for all terrestrial channels.
The latest TV viewing round-up for the Christmas month, with new Top Programme data plus share in All Homes; Digital Homes and Sky v Freeview.
BBC One’s Silent Witness claimed the peak-hour ratings once again last night. The hour-long crime drama attracted more than 7.1 million peak viewers and a 27% average audience share between 9pm and 10pm.