An average of 10.6 million viewers (a 44% share) tuned in to the return of Britain’s Got Talent to ITV1 on Saturday night.
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The First Election Debate on ITV1 last night had a peak audience of 9.9 million viewers – a 38.6% share of the total TV audience.
A new Enders Analysis forecast predicts UK TV net advertising revenue will grow 10% year on year in 2010.
Midsomer Murders was the most viewed show last night from 8pm to 9pm, with an average of 4.9 million viewers (a 21% share of the entire TV audience) tuning in.
BSkyB’s online TV service Sky Player is launching across Humax’s new range of IP enabled HD Freeview boxes.
John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.
Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.
ITV has unveiled plans to track live audience reaction to the First Election Debate online.
BBC One dominated primetime viewing last night, with medical drama Holby City, on at 8pm, grabbing a peak of 5.9 million viewers – a 26.6% audience share.
The big ratings winner in last night’s 9pm slot was Joanna Lumley’s Nile, with a peak of 4.9 million viewers – a 20.5% share of viewers.