This weekend’s television schedule was filled with a whole host of drama, grand finales, and new series but Saturday night’s X Factor still stole the show with more than 11 million peak viewers.
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Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
ITV1’s Law & Order: UK won the peak hour of 9pm to 10pm last night with 4.8 million viewers and a 21.4% share.
Grazia has announced the launch of a digital television platform, with weekly programmes based on the magazine’s “Ten Hot Stories”, featuring fashion, beauty and entertainment news.
According to a report from Morpace, only 52% of total television viewing time consists of watching live TV, with this figure falling to 41% amongst those aged 18 to 34.
ITV1’s Midsomer Murders won its 8pm to 10pm slot last night with 5.5 million viewers and a 24.4% share.
Google has announced that it is planning to launch its own TV service, Google TV, later this year. Initially Google TV will only be available in the US, but there are plans to extend it globally in 2011.
Raymond Snoddy on ‘Daybreak’: “If I had spent £10 million, covered Adrian Chiles and Christine Bleakley with bucket-loads of gold, and promoted the relaunch relentlessly, I would be disappointed”…
Last night, BBC One’s Motorway Cops won the peak hour of 9pm to 10pm again, with 4.4 million viewers and a 22% share.
ITV1’s Bouquet of Barbed Wire won the 9pm to 9.30pm slot, and BBC One’s Who Do You Think You Are? won the 9.30pm to 10pm slot.
