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In response to Raymond Snoddy’s column ‘CRR: “Something must be done about the current state of sterility”‘, David Spon-Smith, consultant at Accenture, believes there is no need to single out ITV any longer…

Last night’s X Factor results show on ITV1, pulled in an impressive average audience of over 14 million. The programme, which featured the first live performance on British television of the cast of hit US show Glee, peaked its viewing at 15.7 million during the last fifteen minutes of broadcast.

Speaking at the Future TV Advertising Forum on Friday, Ed Couchman, commercial controller, future and digital advertising at Channel 4, said that the broadcaster has set up its own online viewing panel of over 250,000 people.

In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.

The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.

ITV1 dominated the prime time ratings from 7pm onwards last night with a peak run of Emmerdale, Coronation Street and I’m a Celebrity… Get Me Out of Here!

Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.

Raymond Snoddy says “the Lords Select Committee might come out with a clarion call to abolish CRR but I doubt it; the CC will not wish to re-open the can of worms anytime soon; and while the idea of a wide-ranging investigation into all the dark workings of the advertising business is superficially attractive it is difficult to find anybody who actually wants such a cumbersome and time-consuming thing to happen.”

ITV1’s popular I’m a Celebrity… Get Me Out of Here! secured the all-important peak audience during the prime time slot last night with a high of more than 9.1 million viewers.

Adam Crozier’s calm candour certainly won over delegates at MediaTel Group’s TV Summit last week.