With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
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Election day fever translated into big viewing figures for BBC One’s coverage last night, with the channel’s Election Night 2010 picking up a peak of 5.8 million viewers (a 29.4% share of the audience) between 10pm and midnight.
ITV’s ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company’s interim management statement.
RTL has reported a 7% rise in revenue for the first quarter of the year, in part due to a strong performance by Channel Five.
The upcoming World Cup in South Africa is set to kick-start the 3D TV revolution, according to latest industry forecasts.
ITV1 enjoyed an impressive 20.3% year on year rise in revenue in March, to £105.4 million.
ITV1’s long-running Midsomer Murders secured the highest prime time ratings with more than 5.6 million peak viewers last night.
BBC One’s new prime time drama Luther, starring The Wire’s Idris Elba, started on high of 5.7 million peak viewers during the all-important 9pm to 10pm slot last night.
Television viewing figures for March 2010 reveal a fall in viewing shares for ITV1 and BBC One.
Virgin Media has recorded over 200 million on-demand views for the first three months of the year.