BBC One won the peak ratings throughout most of last night’s prime time line-up, seeing off competition from ITV1’s UEFA Champions League coverage in the process.
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In response to Jim Marshall’s TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency…
Raymond Snoddy wonders what Nick Shott will make of ‘Channel 6’. “Is it a cunning attempt to launch a new national channel by the back door? I think we can assume that neither Kelvin MacKenzie nor L!VE TV (or even topless darts) have anything to do with this latest plan, though history rarely repeats itself in such a perfect way”…
Coronation Street’s week-long 50th anniversary celebration continued to woo viewers; with last night’s post-tram crash show attracting a peak audience of more than 11.2 million viewers.
Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…
In response to Raymond Snoddy’s column ‘CRR: “Something must be done about the current state of sterility”‘, David Spon-Smith, consultant at Accenture, believes there is no need to single out ITV any longer…
Last night’s X Factor results show on ITV1, pulled in an impressive average audience of over 14 million. The programme, which featured the first live performance on British television of the cast of hit US show Glee, peaked its viewing at 15.7 million during the last fifteen minutes of broadcast.
Speaking at the Future TV Advertising Forum on Friday, Ed Couchman, commercial controller, future and digital advertising at Channel 4, said that the broadcaster has set up its own online viewing panel of over 250,000 people.
In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.