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Post World Cup July saw falls in viewing share for both BBC1 and ITV1. BBC1 posted a slight decrease amongst all home viewing share, whilst ITV1 saw its total drop substantially on 2009’s figures.

The conference was not just about the BBC and Sky – it was about an industry that felt it delivered world-class, diverse and (often) risk-taking content, but was not getting enough recognition and that was suffering unreasonable pressure on production budgets…

During the MacTaggart Lecture, the BBC director general Mark Thompson seemed keen to throw the commercial channels a number of olive branches, albeit this was a political lecture and there were further implications to everything he said.

ITV1’s long-running series The Bill finished last night, with the second episode of a two-part finale winning the peak slot of 9pm to 10pm

News Corp’s controversial plans for a full takeover of Sky came under scrutiny at this year’s MediaGuardian International Television Festival.

Radio merited relatively few mentions around Edinburgh over the weekend – reasonable enough as it is a TV conference – but the BBC director general Mark Thompson’s radio comments – not reported much – were significant on two fronts.

On Monday night, the peak slot of 9pm to 10pm was shared by BBC One’s Who Do You Think You Are? and ITV1’s Agatha Christie’s Marple.

Mark Thompson, the BBC director general, used the central stage at this year’s MediaGuardian Edinburgh International Television Festival’s MacTaggart lecture to make his own attempt to set the media agenda, as James Murdoch did in the same spot this time last year.

“Will ITV survive the next 10 years?” was a question asked in the MediaGuardian Edinburgh International Television Festival’s special edition of ‘Question Time’.

If you can only have one thing, go for Google TV, said Project Canvas’ marketing director Tim Hunt to a room full of surprised delegates at this year’s MediaGuardian Edinburgh International Television Festival.