A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August
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September was a bad month all round, with across the board falls in revenue intake. Worst hit was ITV1 network, which saw its revenue fall by 21.8% year on year to stand at £106.39 million.The next biggest fall was seen by Channel 4, down to £ 54.51 million (20% on last year’s figures).Five saw its… Continue reading TV Market Round-Up – September 2008
Freeview is launching a £6.5 million national television ad campaign to promote its PVR service Freeview+, kicking off on November 6.The campaign, created by Beattie McGuiness Bungay (BMB), saw 4Creative and ITVCreative collaborate on the activity.Celebrities featuring in the campaign include Antony Cotton, Jennie McAlpine and Tupele Dorgu of Coronation Street; comedian Alan Carr; chef… Continue reading Freeview launches Freeview+ ad campaign
BSkyB and Virgin Media have agreed two new channel carriage deals that will last until 2011.The new agreements will see Sky’s basic channels, including Sky1, Sky News and Sky Sports News, return to Virgin’s cable TV service on November 13.Virgin TV’s basic channels, including Living, Bravo and Trouble, will feature on Sky’s retail channel line-up… Continue reading Sky channels will return to Virgin
The heaviest users of the internet are also among the heaviest viewers of television, according to new US research from the Nielsen Company. Nielsen found that the top fifth of US internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use… Continue reading Research Finds TV Viewing And Internet Use Complementary
ITV1’s live coverage of the Brazilian Grand Prix attracted a massive 12.5 million viewers yesterday afternoon.An average of more than 8.7 million viewers tuned into see Lewis Hamilton overtake on the last corner to finish in fifth place, winning the world championship at just 23 years old.The motor racing secured ITV1 a 41.9% average audience… Continue reading Hamilton’s win pulls in more than 12.5m viewers
The controversy surrounding Russell Brand this week delivered column inches but not significant audiences for the debut of his Ponderland show last night.Around 983,000 viewers tuned in to see the programme at 10.30pm last night, delivering a 6.8% audience share for Channel 4 based on overnight figures from BARB.This compares to figures of 779,000 viewers… Continue reading Brand’s Ponderland Debuts With Less Than A Million
The Competition Appeal Tribunal (CAT) has rejected an appeal from Virgin Media which could have seen BSkyB forced to sell all of its 17.9% stake in ITV.In September, Virgin Media lodged an appeal which said that the Competition Commission did not properly consider rules governing the plurality of UK media ownership when it decided that… Continue reading Virgin Media Appeal Over Sky’s ITV Stake Rejected
ITV1’s National Television Awards show failed to beat BBC One’s popular drama series, Silent Witness, last night.The forensic drama pulled in 5.9 million average viewers between 9pm and 10pm, while ITV’s National Television Awards attracted an average of 5.2 million.The 14th National Television Awards ceremony, hosted by Trevor McDonald, saw awards being given to Top… Continue reading The National TV Awards Lose Out To BBC
Project Kangaroo has unveiled plans to launch a service supported by an ad-funded model, offering free content to viewers.BBC Worldwide, Channel 4 and ITV have updated their submission to the Competition Commission this week, stating that each partner will be responsible for selling advertising around their own content on the website.This is set to include… Continue reading Kangaroo Unveils Plans For Ad-Funded Model