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Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events

Five has been forced to slash its programme budget by 25% this year as a result of the ongoing advertising downturn.The commercial broadcaster has reduced its budget to £165 million, down from £220 million last year, which is the biggest percentage fall of any broadcaster in the UK.However, Five’s newly reduced budget still sits above… Continue reading Five cuts its programme budget by 25%

BBC One’s New Tricks secured the highest ratings during the all-important prime time slot last night with more than 7 million peak viewers.The second episode of the new eight-part series attracted over 6.7 million average viewers and a impressive 28.7% audience share during the 9pm to 10pm slot, beating ITV1’s revamped Sunhill police drama to… Continue reading Overnights: New Tricks tops The ‘new-look’ Bill

ITV1’s new Wednesday evening line-up proved to be a hit last night with Midsomer Murders attracting a high of 6.2 million viewers during the prime-time slot.The first of two new cases for detective DCI Tom Barnaby, played by John Nettles, pulled in more than six million average viewers and a 27.5% audience share between 8pm… Continue reading Overnights: Midsomer Murders returns with 6.2m viewers

The Bill is to be repeated on ITV3 so fans of the programme in Scotland can watch the show, after STV axed it from its Thursday night line-up.STV, ITV franchise holder for north and central Scotland, dropped The Bill earlier this month due to the cost of network shows. It has also axed Lewis and… Continue reading ITV3 solution for Scottish fans of The Bill

ITV1’s new six-part Car Crime UK series, which started alongside BBC One’s new prime time crime series, The Truth About Crime, just managed to pip its rival the top spot last night.BBC One’s crime documentary had a promising start when the two new rival programmes came head-to-head, attracting 3.1 million peak viewers, but lost out… Continue reading Overnights: ITV1’s new crime show pips BBC One to the top spot

Setanta’s nine channel slots on the BSkyB digital satellite platform have been put up for sale, with administrator Deloitte appointing Canis Media to oversee the procedure.The channels slots, which broadcast Setanta News, Setanta Golf, Racing UK, Racing World, and the Arsenal, Celtic and Rangers TV channels, could make up to £9 million.Ed Hall, chief executive… Continue reading Setanta EPG slots up for sale

BBC One’s The Street secured the highest ratings during the all-important prime time slot last with 5.3 million peak viewers.The second episode in the six-part series, which saw a single mother played by Anna Friel turn to prostitution to pay off her debts and provide for her two sons, attracted over 5 million average viewers… Continue reading Overnights: The Street banks the top spot with 5.3m viewers

Investment in Public Service Broadcasting (PSB) programming from the five main broadcasters has dropped by almost 15% over the last four years, according to new research.Ofcom’s latest PSB annual report shows that the five main PSBs spent £2.6 billion on original UK programmes in 2008, down from £3 billion in 2004.The report also found that… Continue reading Ofcom: PSB investment in decline

BBC One’s Live Golf coverage dominated the ratings yesterday, peaking with a high of more than 5.3 million viewers.Around 3.3 million average viewers tuned in to watch The Open Championship, securing BBC One with a impressive 24.2% audience share between 12.50pm and 7.30pm.American Stewart Cink triumphed over his rival Tom Watson by six shots in… Continue reading Overnights: The Open hits a high of 5.3m viewers