The future of Channel 4 is a “tricky issue” according to panellists at last week’s MediaTel Group ‘Future of Television’ seminar.The panellists agreed that Channel 4 is “good for broadcasting” as it remains different to both the BBC and ITV – “I definitely want to see Channel 4 continue to exist,” Chris Hayward, head of… Continue reading “It’s only Television”
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ITV’s ever-popular Dancing on Ice managed to pull in higher ratings than BBC One’s coverage of the prestigious British Academy Film Awards last night.Dancing on Ice attracted 9 million viewers and an impressive 33.7% audience share between 6.50pm and 8.30pm, and an extra 7.3 million viewers during The Skate Off show between 9.30pm and 10pm.Four… Continue reading Dancing on Ice beat the BAFTAs
The current economic conditions mean that TV could become a more attractive proposition for brands previously put off by high entry costs.This will enable a wider range of brands to benefit from Billetts’ belief that TV delivers higher levels of ROI that other media.A poor start to 2009 has meant that Billetts has predicted a… Continue reading Billetts predict low TV costs in ’09 will attract new advertisers
The BBC is set to push mobile TV in the coming months by releasing its mobile iPlayer software on more top-end handsets and networks, according to a report in the Financial Times.The BBC’s iPlayer service is currently available on Apple’s iPhone and iPod Touch, Nokia N96 and N85, Samsung’s Omnia and Sony Ericsson’s C905, but… Continue reading BBC pushes TV’s mobile video revolution
Project Kangaroo – the joint VoD venture from BBC Worldwide, ITV and Channel 4 – would have given consumers and advertisers what they want, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.ITV’s director of group marketing, David Pemsel, said that after two years of planning, ITV is “very… Continue reading Kangaroo may rise again
ITV’s Contract Rights Renewal (CRR) needs to change, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.Speaking before the second panel at last week’s event, Andrew Smith, head of TV at Billetts, said that on the whole “CRR has worked but it has its flaws and needs to change”.“2009… Continue reading “CRR needs to change”
The IPA has expressed disappointment at the Competition Commission’s ruling to block Project Kangaroo, the joint VoD venture between BBC Worldwide, ITV and Channel 4.The Commission’s final report, which was published yesterday, concluded that Kangaroo would be “too much of a threat to competition” in the current developing video-on-demand market (see Competition Commission “stops” Kangaroo).“After… Continue reading IPA “disappointed” by Kangaroo ruling
Sky has won a fifth package of Premier League rights to go with the four packages the broadcaster won earlier this week (see NewsLine).Sky will now have 115 exclusively live Premier League matches in each of the 2010-11, 2011-12 and 2012-13 seasons.The satellite broadcaster will pay a total of £1,623 million for the five packages… Continue reading Sky wins fifth Premier League rights package
Television is in a good place at the moment, despite increased competition and more choice, according to some of the panellists at today’s MediaTel Group ‘Future of Television’ seminar.Speaking before the first panellist debate, AGB Nielsen’s head of commercial operations Alex North, said that despite there being more channels and more choice in the current… Continue reading The ‘Future of Television’ is bright
ITV1 has come in for heavy criticism following the conclusion to last night’s FA cup 4th round replay between Everton and Liverpool, which pulled in a peak audience of 6.6 million viewers.It was motor racing fans who first raised the greatest concerns about advertising cutting across key sporting moments. There were a few of these… Continue reading Is ITV’s FA Cup coverage jinxed?