In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.
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The government will this week announce that product placement is to be allowed on British TV shows.
Nearly one out of four US households watches TV online, up from 20% last year, according to The Conference Board and TNS.
The BBC has announced plans to open the iPlayer to third-party broadcasters.
BBC1’s revamped consumer advice programme Watchdog pulled in a healthy audience of 4.6 million viewers last night. The show, featuring the return of previous host Anne Robinson, had a peak audience of 4.8 million, during the last fifteen minutes of broadcast.
ITV’s Live International Football coverage pulled in an impressive high of more than 9.6 million peak viewers last night.
Former BSkyB chief Tony Ball is thought to be in exclusive talks with ITV to agree the terms of his contract to replace Michael Grade.
The BBC Trust chairman Sir Michael Lyons has published an open letter to BBC licence fee payers, which says viewers would rather see a reduction in the licence fee cost than see revenue shared among commercial broadcasters.
Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.
ITV has missed out on re-entering the FTSE 100 despite its shares performing strongly in recent weeks.