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Virgin Media’s TV viewers watched over half a billion on-demand programmes in 2008, with the BBC’s iPlayer on the cable TV platform approaching 1 million views.Virgin Media said that it had a record-breaking 56 million views in December alone, with on-demand’s popularity growing by over 60% in the last 12 months.It added that 52% of… Continue reading Half a billion views for Virgin Media’s on-demand TV

Five USA has unveiled its new on-air look to support the re-branded channel, which is set to launch on Monday.Five’s creative services have work with DixonBaxi to create an on-screen campaign, which “reflects the channel’s strong American programming with a bold and vibrant series of brand spots, idents and promos,” according to the broadcaster.Most of… Continue reading Five USA unveils new look

ITV1’s football coverage managed to pull in an impressive 8.2 million peak viewers last night, despite last weeks disastrous technical hitch during Everton v Liverpool’s FA cup 4th round replay (see Is ITV’s FA Cup coverage jinxed?).More than 6.7 million average viewers tuned in to see Spain beat England 2 – 0, securing ITV with… Continue reading ITV’s International Football scores 8.2 million viewers

CSI: Crime Scene Investigation pushed Five up in the TV ratings war last night – 3 million viewers put the broadcaster ahead of rivals ITV1, Channel 4 and BBC Two during the all-important 9pm to 10pm peak slot.More than 3.1 million peak viewers tuned in to see the first of three episodes, which ran back-to-back… Continue reading CSI pushes Five up in the ratings

The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover

Communications Minister Lord Carter has confirmed that a potential tie-up between Channel 4 and Five “is not off the table”.Speaking to the House of Lords Communications Committee today, Carter revealed that a number of commercial companies have approached the Government with ideas about creating a new public service broadcaster to rival the BBC.Last month, Carter… Continue reading Lord Carter: C4/Five tie-up is still possible

ITV’s Whitechapel attracted over 7.3 million peak viewers and an impressive 28.3% audience share during the all-important 9pm to 10pm peak-slot last night.More than 7.1 million average viewers tuned in to see the second of three episodes of the investigative drama, starring Rupert Penry-Jones.ITV also won the battle of the soaps last night, with Coronation… Continue reading Whitechapel pulls in over 7 million

O2 has hired Shaun Gregory, former chief executive of mobile network Blyk, as managing director of its new media business.Gregory will be responsible for the overall media strategy at O2, as well as building mobile ad opportunities for brands when he takes up his role on March 1, according to reports.O2 hopes Gregory’s appointment will… Continue reading O2 appoints ex-Blyk executive to head up new media business

Shares in the online market research company YouGov have failed to recover after being driven down 50% by a profit warning.Last Thursday, the company released a trading statement admitting that profits for the six months to the end of January would be “significantly below market expectations” and that new business in the UK was much… Continue reading YouGov shares crash following profit warning

Project Kangaroo – the joint VoD venture from BBC Worldwide, ITV and Channel 4 – would have given consumers and advertisers what they want, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.ITV’s director of group marketing, David Pemsel, said that after two years of planning, ITV is “very… Continue reading Kangaroo may rise again