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Social Media is a two-way process for advertisers – putting brand’s messages across to consumers and receiving direct feedback, according Tommi Lehtonen, CEO of Whitevector.Speaking at today’s Media Playground conference in London, Lehtonen said that although social networking is a great way for advertisers to push brands and get key messages across to consumers, advertisers… Continue reading Social Media: The consumer has the power

Sky has revealed plans to launch a ‘pull VOD’ service in about a year’s time, putting it head-to-head with Virgin Media.Sky chief executive Jeremy Darroch, speaking at yesterday’s Merrill Lynch TMT Conference in London, said the company intends to use the technological capabilities of the improved Sky+ boxes to launch the service, reports Broadcast.Although Sky… Continue reading Sky planning to launch ‘pull VOD’ service

Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?

The online industry should come together to make sure consumers are better informed about data privacy, according to panellists at today’s Media Playground conference in London.In a session on behavioural targeting, delegate Bryan Jago of OMD asked the panel whether following the controversy around Phorm, the “issues around data privacy and reassuring consumers are a… Continue reading Consumers need to be better informed about data privacy

BBC One stole the show last night with a peak-run of flagship programmes from 7.30pm onwards, hitting a high of more than 6.8 million viewers.Eastenders kicked-off the channel’s run of top ratings with an impressive 6.8 million peak viewers, ahead of its ITV1 rival soap Emmerdale, which pulled in a high of 5.2 million.BBC One’s… Continue reading Overnights: BBC One steals the show with a peak-run

Google has launched a new version of YouTube which makes the video site accessible on large TVs or computer screens.YouTube XL features simplified navigation and large text, and will run on any browser providing Flash is installed.In addition, as it has a simpler interface, there are no comments, suggested videos or ads.paidContent.org reports that Kuan… Continue reading Google launches YouTube XL for TV

Sky’s green-button service will be launching this week, with Sharwood’s and Warner Bros the first brands to use the service.The service allows Sky+ subscribers to download ads directly to their PVR by pressing the green button on their remote control.Roll out of the on-demand service begins this month across all 50 channels in the Sky… Continue reading Sky’s green button service to launch this week

ITV has been in talks with BSkyB about moving its advertiser-funded free-to-air digital channels such as ITV2 to subscription, which means they would no longer be available on Freeview.The commercial broadcaster has been forced to consider switching its channels amid the ongoing economic downturn, despite the success of its current free-to-air strategy, which has made… Continue reading ITV considers switching digital channels to subscription-only

The penultimate episode of BBC One’s Ashes to Ashes series pulled in almost 6 million peak viewers in the final fifteen minutes last night.Over 5.7 million average viewers tuned in to watch the programme during the all-important 9pm to 10pm peak slot, securing BBC One with a respectable 26.3% audience share.At the same time, ITV1’s… Continue reading Overnights: Penultimate Ashes to Ashes hits a high of 6m

The Britain’s Got Talent results show had a whopping 18.5 million viewers – a 70.3% share of the TV audience – tuning in to see dance group Diversity crowned champions and book a date with the Queen.An average of 17.3 million (a 67.6% share) watched all of the half hour results programme, on at 9.30pm… Continue reading 18.5m watch Britain’s Got Talent results show