Disney+ is no longer expected to overtake the streaming giant for global subscriptions as both platforms prepare to launch an ad-funded tier.
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In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
In brief: the mobile game was made in partnership with Ellen Digital Ventures.
In brief: Disney+ announced it would institute a similar policy earlier this year.
In brief: Netflix will prevent its ad tier subscribers from downloading shows and films, according to app developer Steve Moser.
Netflix’s adaption of Neil Gaiman’s acclaimed DC comic book series The Sandman debuted at #1 this week.
Off the back of a successful opening weekend for spy-thriller The Gray Man on Netflix, the streaming giant is cementing plans to turn the film into a franchise.