Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.
More Netflix articles
Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.
Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.