The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.
More Videonet articles
After years of consecutive growth, the number of television households is falling for the first time, according to new research from Ofcom.
Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.
Films purchased on a BT TV YouView or Vision+ set top box will also be available for customers to watch on smartphones, tablets or PCs at no extra cost.
Sky has agreed to sell a controlling stake in its online betting and gaming business, Sky Bet, to CVC Capital Partners in a deal worth £800 million.
New research from Parks Associates reveals that 10% of US broadband households purchased a streaming media player or stick in the first three quarters of 2014, with Google Chromecast overtaking Apple TV.
Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?
The company reported 14.4 million international subs in September and has since launched in six European countries.
Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.
Vodafone is in talks with Tesco to buy its loss-making video on-demand service Blinkbox, according to various reports.
