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Route produces audience estimates for out of home advertising. The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.

Launched in 2012, the Open Internet Code commits ISPs to the provision of full and open Internet access products and confirms that traffic management practices will not be used to target and degrade the services of a competitor.

RAJAR (Radio Joint Audience Research) is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. Data is released quarterly.RAJAR MIDASThe RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where… Continue reading RAJAR

Pearl & Dean is the UK’s best known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites P&D, with its iconic “pa-pa, pa-pa, pahhhh…pah” sonic.

Launched in 1990, JICREG has revolutionised the way in which regional and local media advertising is planned, bought and sold, by providing credible and acceptable audience data for the vast majority of local newspapers and their websites. It has become the main currency used by advertisers, agencies, regional press publishers and their sales houses.

ISBA are a representative membership body offering expertise, unique advantages for members, cost savings and campaigning for advertiser freedoms.

Ipsos is a leading UK research company with global reach.It specialises in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology), Social & Political Research and Reputation Research.Ipsos iris is the UKOM-endorsed service for the measurement of audiences of online content… Continue reading Ipsos

Ebiquity are independent marketing performance specialists. Enabling brands across the world to make better-informed decisions to improve their brand and business performance across integrated communications channels.

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

ABC (Audit Bureau of Circulations) is the industry body for media measurement. Its team of experts verify data across a wide range of media channels including print, online and events and look to include new platforms as they emerge.