According to data released by measurement company Nielsen, the UK’s online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
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TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the festive period, according to new research from Parks Associates.
Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
Children are topping up traditional live TV viewing by watching online video clips and catch-up TV, choosing what content they get from radio and messaging rather than talking on the phone.
With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.
A new study from Ofcom has revealed how children are topping up traditional live TV viewing by watching online video clips and catch-up TV.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.