Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.
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Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.
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Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.