More Uk And Us articles

IP and device graph matching underpin many CTV measurement solutions but are preventing CTV from achieving its full advertising potential, writes the CEO & co-founder of ViewersLogic

As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media. 

Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.

In brief: Spotify will offer Megaphone publishers broadcast-to-podcast publishers enabling reaching new audiences and more monetisation.

Members of our Future 100 Club share what they think advertising has in store.

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.

Musk was wrong to designate the BBC as ‘government-funded media’, but Richard Sharp is doing it no favours when it comes to perceptions of impartiality, writes Raymond Snoddy.

As The Media Leader goes to see what university students think of advertising, our columnists shared their thoughts, with topics ranging from trust to fragmentation to sustainability and attention.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.

In brief: Cineworld, the world’s second-largest cinema chain, has filed a reorganisation plan with a bankruptcy court which “wipes out” existing shareholdings.