Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.
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The creation of the task force follows Italy’s decision to ban ChatGPT earlier this month.
In brief: Steve Hatch, former VP for Europe at Meta, will join YouGov as CEO in August.
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As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.
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Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.
Musk was wrong to designate the BBC as ‘government-funded media’, but Richard Sharp is doing it no favours when it comes to perceptions of impartiality, writes Raymond Snoddy.