More Uk And Us articles

Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.

Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you. 

Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.

Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.

As Mental Health Awareness Week gets underway, there’s no better time for our industry’s leaders to make one simple commitment that’s proven to improve mental wellbeing in the workplace. 

When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.

“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.

The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.

Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.

Bad digital measurement tactics are everywhere, and they need to be reconsidered using common sense.