More Uk And Us articles

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.

With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.

In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.

In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.

The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.

Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

The Cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media.