More Uk And Us articles

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.

Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.

A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.

An employer that shows an understanding of sleep deprivation — and not just for parents and babies — will cultivate a culture of loyalty and engagement.

With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.

Community circles encourage connection, understanding and support in the workplace and help people thrive. Here’s how to get started.

We must define what success in workplace equity looks like and create accountability through measurement to help us achieve those goals.

At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.

While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network’s Jamie Seltzer.