More Uk And Us articles

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.

As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.

Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.