More Uk And Us articles

Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.

The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.

The work wants to highlight Pinterest users’ journeys of discovery.

This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go. 

Market grew by 10.1% in the first three months of the year, according to Madison and Wall.

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.

The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.

Ahead of World Environment Day, we must focus on finding more ways to reduce emissions in the advertising ecosystem to support the wider cause.