More Uk And Us articles

In response to Omar Oakes’ recent piece, an agency chief argues that tech can actually help creatives prove their value.

Analysis: First Accenture, now PwC joins consultancy exit from UK media.

Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.

The UK independent has been working with German indie network Mediaplus for more than seven years.

As the industry gears up for Cannes, it’s crucial that we remain vigilant and attuned to the wellbeing of our community.

Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.