Sir Martin Sorrell’s advertising clients are heading back to Channel 4 after both sides reached a deal today.
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Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.
Excited viewers of midweek television were treated to a second day of Stargazing Live (BBC Two, 8pm) as Dara O’ Brian and a bunch of overly enthusiastic children turned their attention to the heavens.
The real reason why Hacked Off, which has been annoyingly effective over the past year, is angry is that they know in their hearts that they have lost the battle to achieve the full implementation of the Leveson recommendations, in particular the statutory underpinning of a new regulatory body.
Watching our favourite shows is no longer a passive experience, and brands need to create content that engages if they want consumers to talk about their ads, according to Ivan Fernandes, global director, Mediacom.
A new study highlights how consumers are combining different channels to purchase goods and that different age groups have their own buying pattern – reiterating the importance of understanding buyer behaviour and the need for multichannel marketing.
Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could “kill” the TV industry as we know it – it’s called “Catch-Up TV” and it’s going to come back to haunt the industry.
BT Vision has signed a contract with Viacom International Media Networks (VIMN), to bring leading TV entertainment channels, MTV, Comedy Central and Nickelodeon, to BT Vision’s fast-growing line-up of linear channels.
The punctual drama of Christmas day in Walford continued to echo throughout last night’s EastEnders as Max Branning was still struggling with the small issue of the new wife he forgot he had married.
Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.