YuMe, a provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, Inc., a research-based strategic consulting firm, today announced the results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected… Continue reading Connected TV Survey reveals expanding advertising opportunity
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He’s a clever one, that Alfie Moon. After months of living in a bubble while his wife Kat conducted the most obvious affair in the history of soap (possibly mankind), the E14 cheeky chappy finally hatched a plan to put a stop to all the silliness.
Commercial terrestrial television channels have seen their advertising revenues continue to decline year-on-year with new data showing another fall for the period November 2011 – 12.
The Sun has maintained the audience gap between its closest rival, the Daily Mail, according to the third release of NRS PADD that combines the audience for both print and online, while the The Guardian and The Observer lead the quality market.
The return of the reality show juggernaut I’m a Celebrity Get Me Out of Here! brought some much needed ratings cheer for ITV1 last month.
68% of respondents don’t believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon – with few reporting shopping earlier.
It’s hard to tell if documentary Inside Claridge’s (BBC Two, 9pm) was openly going for the ‘real life Little Britain’ angle but, intentional or not, it really has succeeded.
Channel 4 has announced its 4oD app for Windows 8 is available to download from the Windows Store, being the first UK video on demand app developed for Windows 8.
Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
New research from Bell Labs predicts that by 2020, US consumers will be watching seven hours of video each day compared to 4.8 hours today, putting a huge strain on broadband networks.The Bell Labs (the research arm of global telecommunications equipment company Alcatel-Lucent) report stresses that investment is needed in order to keep up with… Continue reading Surging video consumption on tablets will push US networks to their limits
