As mobile usage continues to grow at unprecedented rates, so does the divergence in what constitutes the right standard for mobile activity measurement – so Alok Kapur, global head of mobile strategy at Experian, has set out five key questions he believes every marketer should ask to make mobile data work effectively.
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BT Sport will host live broadcasts from the grounds for 25 league matches, plus both legs of the play-off semis and the Promotion Final at Wembley, from the start of the 2013-14 season in August.
EE will officially switch on double-speed 4G in twelve UK cities on July 4, seeing EE’s network reach a theoretical maximum speed of 150Mbps – rivalling mobile networks in Europe, the US, Japan and South Korea.
The matches will include both the men’s and women’s singles semi-finals and finals, free for those with access to a 3D TV set and to the BBC’s HD Red Button service.
ITV’s usually reliable teatime soap Emmerdale was on the receiving end of a grand slam (correct sporting terminology, right?) as the tail end of Wimbledon 2013 (BBC One, 1:45pm) managed to grab the public’s interest.
Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare’s head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
The latest Screen Life study has revealed some key differences between watching TV live and on demand, and between different types of VOD.
The unique comedy pilots include The Cariad Show, Nick Helm’s Heavy Entertainment, Going Native and Fuzzbox and will launch later this year.
As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have – and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.
The former editor of Campaign magazine and current Newsline columnist will join the organisation to help create bespoke editorial content, while Braben are set to provide full trade press office support.