The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process…
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The system is intended to automate bookings across newspapers’ print and digital audiences, bringing efficiencies and breaking down silos within agencies and newsbrands.
Smart TVs are failing to impress early adopters as consumers move towards devices that are easier to use such as tablets, smartphones and other connected TVs.
In his latest blog, John Battelle examines pay per view options for newsbrands and magazines – asking what would happen if social and elastic elements were added to price of content.
The proposed transaction between CBS and Platinum Equity represents a total value of approximately £149.2 million and is said to be a key strategic milestone for CBS.
The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…
Even though the series has past the halfway point, the uninspired recurrent format of Long Lost Family hasn’t done anything to dampen its popularity.
Bank of America Merrill Lynch forecasts BskyB’s overall product growth to be the slowest since Sky launched HD/broadband in 2006 – predicting 300,000 DTH subscriber losses per year.
According to research from IHS, set-top box shipments will increase by another 6% this year – set to reach almost 300 million by 2015.
The future, as we know, isn’t the 30-second spot, but rather a combination of that along with brand-owned video channels, branded content and entertainment, long-form video, short-form video, collaborations with musicians, writers, film/TV stars and directors, says Dominic Mills. And where do you go to access the cream of that talent? Hollywood, of course.