The Leveson report is just what the BBC needs right now. The Corporation is likely to be only tangentially involved and the attention of the press and the political classes will be engaged for weeks. Under this cover changes can be made and the BBC can prepare for longer term battles.
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Tuesday night’s prime time fun officially kicked off at 7pm with the latest drama from the peaceful hamlet of Emmerdale (ITV1).Time was running out for poor old Katie who has been fighting to stay alive in a collapsed underground tunnel for (from a viewers perspective) five days now.Meanwhile, the vast majority of the cast were… Continue reading TV Overnights: Bianca’s miserable return nets 7.6m for BBC One
Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.
BBC’s head of iPlayer, Dave Price, has said that he sees internet-connected TVs as the “platform of the future.”Writing on his blog about the performance of the hugely popular platform, he said: “It’s no big surprise that when at home, audiences like to watch TV on the best screen in the house – the TV.… Continue reading BBC’s head of iPlayer sees internet-connected TVs as the platform of the future
James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…
First the humble telephone went ‘smart’ and now it’s time for Television – and the news for advertisers is very good indeed, with a study showing that connected TV viewers are ‘exceptionally receptive’ to ads.
BT has launched a brand new video on demand channel on BT Vision dedicated exclusively to the British Museum, the UK’s leading visitor attraction.
Not since the intense Bourne-like rooftop chase of Feb 2010 have the crew on EastEnders (BBC One, 8pm) been tasked with delivering us such an explosive episode. Monday night gave us the aftermath of the year’s big Walford disaster…
Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.
Commercial terrestrial television channels have seen their advertising revenues continue to decline with new data showing another fall in network revenues.