This week Dominic Mills asks why Viking River Cruises didn’t bother to check the storyline for ITV’s Broadchurch before abandoning their ‘proud’ sponsorship of the show after the image of a burning boat was used. If you’re proud, stick with it Mills says – otherwise you’d be ‘ashamed’ or ‘stupid’ sponsors of ITV drama.
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Despite the combined force of Will.i.am’s stellar side quiff and the Eleventh Doctor’s whimsical horseplay, the day’s biggest hit came in the form of the bright and shiny commercialism of Ant & Dec’s Saturday Night Takeaway (ITV).
Oliver Robinson, research manager, GfK presents the latest mobile advertising reportExternal Link: GfK: Setting the Scene: Mobile For further details, please contact GfK.
Facebook to charge users more than £10 to message users outside of social circle in a bid to reduce spam, including celebrity Tom Daley and a fake profile of singer-songwriter Ed Sheeran.
The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
Decipher’s Nigel Walley is a massive Twitter fan and counts himself as a ‘super-user’. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial – but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them…
The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…
Facebook has announced a new launcher application for Android devices which will take over the user’s phone home screen to provide a Facebook-centric experience – and opens up new possibilities for mobile advertising.
The second series of gangsters’ moll drama, Prisoners’ Wives (BBC One, 9pm) came to an early end last as comeuppances were dealt out with adequate brutality.