Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.
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Shazam is securing more than two million new fans per week and ten million tags per days, according to Sam Woods, account director at Shazam, speaking at today’s Future of TV Advertising conference in London.
Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.
Netflix Inc. and Warner Bros. International Television Distribution has announced a multi-year licensing agreement allowing Netflix members in the UK and Ireland to exclusively enjoy complete previous seasons of key American television series.
The onset of winter saw the UK’s online population jump up to its highest level since UKOM began reporting in January 2010.
Connected, empowered and increasingly ‘flattered’ customers sit at the control panel of a remarkable spider’s web of influence and information. And nothing at all will ever be the same.
Sky has added its Now TV internet TV service to Roku streaming players.Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to… Continue reading NOW TV launches on Roku
Feeling sleepy? Well good, you probably caught up with the first part of the exciting and eye opening series that claims to lift the lid on Britain’s sleeping habits. If that is your sort of thing.Sian Williams took us on a unsettling journey in her Sleep Mobile to study five cursed people who are afflicted… Continue reading TV Overnights: 8.8m tune in to ITV1 for Tyrone’s dash for freedom
With the Leveson report due for publication this afternoon, the speculation and debate still rages on. Here’s a round-up of what the papers are saying.
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.