Andy Eardley, director and co-founder of the TV App Agency, on smart TV connectivity and how to encourage users to interact.
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As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?
New research from Harris Interactive shows that over half of Americans have streamed TV programming across a variety of devices.While streaming may not be currently overtaking traditional TV viewership methods, 30% of Americans have the ability to watch streamed programming on their TV sets (19% via set top boxes or game systems, 17% via Internet-compatible… Continue reading 53% of Americans have watched TV shows via streaming
Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.
Leichtman Research Group has revealed that the 13 largest multi-channel video providers in the US lost about 53,500 net additional video subscribers in Q3 2012.This figure compares to a net gain of about 17,000 in Q3 2011, and a net loss of 28,000 in Q3 2010. The 13 largest multi-channel providers account for 94% of… Continue reading US multi-channel video providers lost 50k subs in Q3 2012
The weekends television saw an onslaught of over-scheduled reality TV shows – thankfully Children in Need was around on Friday to (ever so slightly) shake things up.FridayOne show dominated Friday night’s schedule and in a pleasant change to the norm, it wasn’t I’m a Celebrity. At 7:30pm the BBC rolled out all the top names… Continue reading TV Overnights: Strictly just manages to beat off I’m a Celebrity with 10.3m for BBC One
It was hailed as the first truly digital Olympics, yet most still watched on TV with friends – with the most viewers since the measurement of Olympic viewing figures began.
Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.